The "No Intermediary to Your Legal Representative" Campaign was launched in response to the growing problem of irregular advertising and illegal mediation in the provision of legal assistance. Citizens are often exposed to misinformation and misconceptions about whom they can turn to for representation—posing serious risks to their rights and legal security.

Our task was to transform a complex and sensitive topic—protecting the legal profession and citizens’ rights—into communication that would be clear, accessible, and relevant. The greatest challenge was finding a way to inform and warn without sounding intrusive or overly strict. It was crucial to strike a balance between professionalism and approachability so that the messages would be both convincing and relatable to the wider public.

The communication was designed to be direct, recognizable, and easy to understand. Messages such as “Lawyers don’t work in agencies,” “Lawyers don’t advertise on lampposts,” and “Any person charging for legal assistance who is not a lawyer is breaking the law” drew clear lines between lawful and unlawful practice. Visuals, graphics, and key messages were crafted to inform, dispel misconceptions, and demand attention—without aggression, but with authority.

The campaign was executed through outdoor advertising, TV commercials, digital channels, and social media, and it resonated strongly with the public. Its messages not only informed but also became part of a broader fight for legal security and professional standards. In this way, the Bar Association of Vojvodina demonstrated how strategic, consistent communication can defend the law, the profession, and public trust.