Duh Lofta se širi gradom

LOFT is not just a chain of cafés and restaurants – it is one of Novi Sad’s leading brands in the hospitality sector. Whether it’s the Njegoševa Street location, carrying the legacy of the city’s 20th-century coffeehouses, a beach bar on the riverbank, the rooftop café at a shopping center, or a former waterworks building on the city’s edge – LOFT has successfully blended the tradition of local Novi Sad spirit with the cosmopolitan, trendsetting, and exploratory mindset.

Over several years of close collaboration, we created a variety of campaigns for LOFT Coffee & Food Bar – from educational initiatives like LOFT EXPLORE (a continuous showcase of different coffees in their offer), to recruitment campaigns like LOFT MOVEMENT, and brand value campaigns such as LOFT me, Kada KAŽEM, and I LOFT NS.