Explore globally, Loft locally

Explore globally, Loft locally

Explore globally, Loft locally
From day one, LOFT (Coffee and Food Bar) was built on a foundation of exceptional products, a carefully curated menu, an inviting and innovative interior design—all spread across five prime locations in Novi Sad. By blending diverse global trends into a distinctive concept of enjoying food, coffee, craft beer, wine, and spirits, LOFT has taken on the role of innovator and promoter of fresh ideas in the region.

Our role:

Loft ID / To go Packaging / PL Packaging / Loft Times

Loft
Our task was to convey LOFT’s wide and diverse offering through a design language that unites local iconography with exotic visual elements—inviting you on a journey to the “coffee belt” countries or distilling a palette of flavors into a minimalistic graphic interpretation of a female portrait. We used bold typography and striking combinations of intense colors, playing with initials to create patterns and modern forms that dominate the packaging and labels.
Loft Cura
Loft Times
A special connection to the authentic heritage of Novi Sad’s coffee houses comes through Loft Times—a newspaper-style fanzine where Novi Sad meets global phenomena such as the Third Wave of Coffee and Super Fair Trade, all told from LOFT’s own investigative perspective perfectly summed up in the slogan:
Loft Locally