For the BURGERS STEPIN VAJAT brand, we developed a complete identity that blends the spirit of American burger bars with authentic Serbian flavors. The focus was on creating a brand that clearly communicates its uniqueness – burgers made with local ingredients such as ajvar, urnebes, Miroč cheese, and meat from Zlatibor.

The visual identity, tone of voice, and social media communication were carefully shaped to highlight the brand’s essence: local, high-quality, and uncompromising in taste. The name and slogans, such as “The First True Serbian Burger”, clearly reflected the brand’s unique market position.

Thanks to its bold concept and consistent brand communication, BURGERS STEPIN VAJAT became a recognizable name among Belgrade’s burger bars, leaving a distinct mark on the city’s gastronomic scene.