3BIR craft beer

3BIR Craft Brewery from Novi Sad is undoubtedly one of the most ambitious craft breweries in the region. After several nomadic years of “gypsy brewing,” they moved into a larger space, and a logical next step in growing the business was a complete rebrand.

A fresh look for the brand meant a new interpretation of an identity already partially shaped within the craft beer community. The flag motif, now a central part of the 3BIR identity, visually represents the idea of a loyal community with 3BIR as its leader.

When it came to the products themselves, the primary goal was to give 3BIR beers an authentic and distinctive identity, setting them apart from the rich and diverse craft beer scene in Serbia and the region. We branded their wide range of beers following the core elements of the identity, while also communicating the variety of styles and the unique “story” behind each brew. This approach brought focus back to the specific qualities of each product, highlighting their differences and making it easier for customers to choose — and connect with — one or more of the fifteen beers in the regular lineup.

We also branded the 3BIR Taproom – a bar located right next to the production space. Inspired by the sight of large steel fermenters visible from the street, we played with the imagery of both the industrial and the artisanal. The Taproom sign represents the wide (and colorful) 3BIR beer selection and proudly says: welcome to the place where craft and industry meet — in the best possible way.